Here’s the link: http://www.washingtonpost.com/wp-dyn/content/discussion/2010/02/05/DI2010020503165.html

Here’s the snippet (btw, they misspelled minuscule): “Takoma Park, Md.: National Association of the Deaf trackers across the country have preliminary estimates that about three-fourths of the nationally-broadcast commercials were closed-captioned. This is a significantly higher percentage than in past years. NAD worked with CBS and the National Football League to encourage advertisers to caption their commercials. The cost of closed captioning is miniscule compared to what advertisers pay the network and the NFL for their 30-second spots. The goal, of course, is 100 percent accessibility. Deaf and hard of hearing people are consumers, too. They buy Doritos, Budweiser, Coca-Cola, etc., just like everyone else.

Mr. Shales, I hope that your future reviews of Super Bowl commercials will include information on their accessibility to all viewers.”

P.S. – Your facebook photo is killing me! Nice shout out to DragRace! (Love that show and RuPaul!)

karla64

Oh wow.. that’s cool about Canada! Oh you know I don’t mind living there again! Maybe one day when Jes have a job offer there.

22frames,

Sweet, many thanks! I didn’t get a chance to look at these. Cool! I definitely will do this again next year so we can compare whether if it’s for the worse or for better.

It should be very interesting. Also, I hope this blog will show these companies knowing how important to have CC or else their name will be listed under non-CC next year, he he.

I thought I’d also add where on 22frames.com you can find some of the trailers you might have missed (w/ captions of course):

Robin Hood Trailer: http://www.22frames.com/search.aspx?q=robin+hood+trailer&cat=&strict=0&sort=relevance%20desc&asa=False

Shutter Island Trailer: http://www.22frames.com/search.aspx?q=shutter+island+captioned+trailer&cat=&strict=0&sort=relevance%20desc&asa=False

Ah, I didn’t see that one since I started at coin toss to end of the game at 0:00. And with McDonald’s… that’s quite surprising though. I thought they always provide captions, oh well.

Joscasta,

Ha ha.. that’s what I exactly told Jes when we watched it. I was like.. well, the caption is not even needed!

But at least they did provide it so can’t complain.

From what I see is that it was just random people that uploaded to Youtube from TV so that’s why none of ‘em are captioned.

But if I want to, I can do that and it will be captioned except knowing people would flag it.